[Live Experience, Long Form, Social]
CES is one of the largest
American Express is a partner to businesses of all sizes, from the tech giants with the largest booths, to the small
2017 B2 Awards: Tradeshow Exhibit, Over 2,500
2017 American Business Awards: Best Consumer Event (Gold), Best Exhibition Display, Stand or Feature (Gold), Brand Experience of the Year - Business-to-Business (Gold).
[Product creation, Mobile, Social]
Social media has made sharing our life’s adventures as easy as pressing a button on our phones. We can share photos and messages with friends, and strangers, from anywhere we are in the world. But what about the people who care most bout our lives, the ones who aren’t online and don’t get to see these pictures? What about grandpa?
Inspired by our own families, we formulated a way to translate our social network into something our grandparents could easily participate in.
Not many brands can last eight decades, and few, if any, have as much history as Monopoly. To celebrate the 80th Anniversary of “the world’s most famous game”, we looked back at how entertainment, and family, have evolved over the past 80 years.
Our goal was to create a campaign that focused on the brand’s history, while also engaging to fans to join in and be apart of the celebration. Our TVC is a journey through time, showing howMonopoly has been a consistent centerpiece of family gatherings, despite the enormous changes we’ve undergone. In social media we’ve tapped into the insight that everyone has their own Monopoly stories, and have found ways to engage our fans to share some of what makes Monopoly’s history so rich and memorable.
[Live Experience, Digital Video, Social]
Tennis fans from all over the world flock to Queens, NY each year for the US Open. The history and culture of the tournament make it one of the premiere sporting events each summer. As a sponsor for 20+ years American Express sought to create an experience for fans as unique as the Open itself.
We knew that many fans who come to the US Open have been there before. They’ve taken photos all over the grounds, and gotten all the swag they can carry. So we set out to give them the one experience they never thought they’d have, one reserved only for the pros —stepping onto the court in front of the crowd at Arthur Ashe Stadium. Using a variety of technologies, we created an immersive, mixed-reality experience that allowed every fan the opportunity to take their own Pro Walk.
2017 Clio Sports Awards: Innovation (Silver), Events/Experiential (Silver), Partnerships, Sponsorships % Endorsements (Bronze)
2017 American Business Awards: Best Brand Experience Event (Gold), Brand Experience of the Year - Consumer (Silver)
[Long form, physical installation]
Long seen as a symbol of status by earlier generations, the American Express Platinum Card struggled to resonate with
With a sleek new metallic card as our guide, we created the Platinum Gallery, a collection of modern art inspired by the attitude and spirit of exploration that define the new Platinum Card. Each piece in the gallery showcased the key features of the Card and sought to inspire our audience to Open Their World with Platinum.
[Product creation, Web copy]
There are many different things that elicit a response from people - internet cat videos, giggling babies
One thing people do love is their dog. So we used this genuine emotional connection as our way to talk to people about toilets, by creating an
[Game Design, Product Creation, Long Form]
Studying at Miami Ad School was such an incredible experience, from the assignments that I was given by working advertising professionals, to meeting interesting and talented people from all over the world. Unfortunately, it’s also a very expensive endeavor (although, I’d say it’s worth it), so I decided to create a way for prospective students to get a little bit of the Miami Ad School experience, before committing to the tuition payments.
Games are one of my passions/hobbies, both tabletop and digital, and it seemed like a fun way to bring Miami Ad School to the masses. Also, I loved how contestants on game shows would always receive a home version of the game as a consolation prize. With that as my inspiration, I looked at the mechanics
[Web Short, TVC, Print]
Monopoly has long been, “the world’s most famous game”, but for young kids, the game is very difficult to get into, and get excited about. By adding a little warmth and personality, Mr. Monopoly became the perfect brand ambassador for
Inspired by animated features, we updated Mr. Monopoly’s look, and gave him a very important job - introducing young players to the brand, and guiding them through the exciting world of Monopoly Junior. Like a true icon, he responded to the challenge and helped us to grow Hasbro’s Monopoly business by more than 8%.
[Digital video, TVC, OOH]
Simon’s classic gameplay of repeating patterns of lights and sounds is no longer unique, with hundreds of app experiences offering the same. This made our challenge, launching the new Simon Swipe game, daunting. Our solution - keep the gameplay, increase the challenge.
We took inspiration from our favorite sci-fi films, and reintroduced Simon as an alien mastermind, come to Earth on a mission of conquest, with only kids across the globe standing in the way.
Our movie trailer-
Run in full length as well as
[Long form, print,]
The holidays are a time to give thanks, and show appreciation for the special people in our lives. For American Express and their team partners, the Seattle Seahawks and Golden State Warriors, those special people are season ticket holders.
Branded communications are rarely ever met with the same level of appreciation as a holiday card from a friend or family member. Rather than using a generic message and off-the-shelf non-denominational imagery, we designed our cards with an authentic look that connected with the fans. Inside, our card featured an original holiday poem that expressed a genuine thanks to the season ticket holder, on behalf of American Express and their partner.
[Digital short, TVC, OOH]
Who’d win in a fight? It’s a common question asked by young boys, and typically, there’s no definitive answer. We created ‘Fight Night’, an animated short, to answer their question.
First up, “The Clash at Cybertron” - a grudge match that’s generations in the making, between the Autobots and Decepticons. Promoted via colorful OOH posters in the classic boxing style, fans were treated to a Main Event, in-cinema, before seeing the latest Transformers movie.
We followed the success of our Transformers campaign with a new matchup six months later – between the Avengers’ Incredible Hulk and Invincible Iron Man – bringing kids and dads together once again to share their passion for clashes of epic proportions.