Cannes Lions, Bronze x2
International Andy Award
One Show Bronze
D&AD Wood Pencil x2
NBA fans love to wear the jerseys of their favorite players. And at $200 each, they aren’t cheap. No wonder fans are distraught when their favorite player changes teams - in the NBA, 70% of players changed teams in 2018, alone.
Partnering with the NBA and Fanatics, we created a way to turn sports disloyalty into brand loyalty – “American Express Jersey Assurance” is the first-ever protection plan for basketball jerseys.
Clio Sports Gold
Clio Sports Silver
Clio Sports Bronze x2
[Live Experience, Branded Installation, Interactive Gaming]
Unveiled at the 2017 US Open, it helped fans feel the fundamentals of tennis in a totally untethered way. Combining the basics of tennis with gaming, fans were able to feel the heightened sensations of tennis, regardless of their skill levels. The game needed no controllers. The goal: keep the ball in play and go for the longest rally.
American Business Awards Gold x3
B2 Awards x2
[Live Experience, Interactive Gaming, Social]
CES is one of the largest tradeshows in North America, and where you would expect to find the leaders in technology, robotics, and internet services. So why would American Express be in attendance, and why should anyone pay any attention?
American Express is a partner to businesses of all sizes, from the tech giants with the largest booths, to the small start-ups tucked away in the corner of the convention center. To prove this, we focused on the qualities that make any business successful - teamwork, problem-solving, and working under pressure - and turned them into an immersive escape room experience on the show floor.
2017 B2 Awards: Tradeshow Exhibit, Over 2,500 sqft (Winner), Integrated Tradeshow Mkt Prog, Over $100K (Winner).
2017 American Business Awards: Best Consumer Event (Gold), Best Exhibition Display, Stand or Feature (Gold), Brand Experience of the Year - Business-to-Business (Gold).
[Brand Creation, Live Experience]
Athletes have become commodities. Major sports brands spend millions of dollars each year to own their image, style, and even initials for use in the great commercial machine. Powerade wanted to take this power back from brands and return it to the athletes, by creating bespoke visual identities they can own forever.
At this year’s McDonald’s All-American Game, we gifted all 48 participants with the power to own their very own, professionally designed brand identity. Most importantly, they received a document, turning over full ownership and the copyright of the design to them, allowing them to use it however they wish, in perpetuity.
Clio Sports Silver
[Live Experience, Social]
LIGHTS, CAMERA, ABSTRACTION.
All-Star Weekend is a celebration of more than just basketball. It’s where art, tech, and of course the culture of basketball intersect. So, we deconstructed basketball, so fans could see and feel basketball in a new, yet familiar way – part interactive hoops museum, part Instagram paradise.
[Online Video, Guerilla/Stunt]
Surge, the popular 90s soft drink, is back exclusively at Burger King. We helped Coca-Cola spread the word of its return by looking to another 90s icon—the pager. The throwback tech does one thing, and one thing only: lets you know when Surge is flowing at a BK near you. The campaign is comprised of a teaser, a long form piece (similar to a new product reveal), and hidden camera footage of an actual pager kiosk set up right outside of an Apple store. In addition, functioning pagers will be distributed to hardcore Surge fans to help spread the word.
[Product creation, Mobile, Social]
Social media has made sharing our life’s adventures as easy as pressing a button on our phones. We can share photos and messages with friends, and strangers, from anywhere we are in the world. But what about the people who care most bout our lives, the ones who aren’t online and don’t get to see these pictures? What about grandpa?
Inspired by our own families, we formulated a way to translate our social network into something our grandparents could easily participate in.
Clio Sports Silver x2
Clio Sports Bronze
[Live Experience, Digital Video, Social]
Tennis fans from all over the world flock to Queens, NY each year for the US Open. The history and culture of the tournament make it one of the premiere sporting events each summer. As a sponsor for 20+ years American Express sought to create an experience for fans as unique as the Open itself.
We knew that many fans who come to the US Open have been there before. They’ve taken photos all over the grounds, and gotten all the swag they can carry. So we set out to give them the one experience they never thought they’d have, one reserved only for the pros —stepping onto the court in front of the crowd at Arthur Ashe Stadium. Using a variety of technologies, we created an immersive, mixed-reality experience that allowed every fan the opportunity to take their own Pro Walk.
2017 Clio Sports Awards: Innovation (Silver), Events/Experiential (Silver), Partnerships, Sponsorships % Endorsements (Bronze)
2017 American Business Awards: Best Brand Experience Event (Gold), Brand Experience of the Year - Consumer (Silver)
[Online Video, TVC, OOH]
Simon’s classic gameplay of repeating patterns of lights and sounds is no longer unique, with hundreds of app experiences offering the same. This made our challenge, launching the new Simon Swipe game, daunting. Our solution - keep the gameplay, increase the challenge.
We took inspiration from our favorite sci-fi films, and reintroduced Simon as an alien mastermind, come to Earth on a mission of conquest, with only kids across the globe standing in the way.
Our movie trailer-esque short featured one hero’s courageous mastery of Simon’s new “swipe” feature, against a backdrop of the looming threat of worldwide domination by alien overlords.
Run in full length as well as chaptered stories, the campaign made the reintroduction of Simon a massive success for Hasbro, helping the product to be named to several “Holiday Hot Toy” lists and win the Toy Industry Association’s “Game of the Year” award.
[Long form, print,]
The holidays are a time to give thanks, and show appreciation for the special people in our lives. For American Express and their team partners, the Seattle Seahawks and Golden State Warriors, those special people are season ticket holders.
Branded communications are rarely ever met with the same level of appreciation as a holiday card from a friend or family member. Rather than using a generic message and off-the-shelf non-denominational imagery, we designed our cards with an authentic look that connected with the fans. Inside, our card featured an original holiday poem that expressed a genuine thanks to the season ticket holder, on behalf of American Express and their partner.
[Game Design, Product Creation, Long Form]
Studying at Miami Ad School was such an incredible experience, from the assignments that I was given by working advertising professionals, to meeting interesting and talented people from all over the world. Unfortunately, it’s also a very expensive endeavor (although, I’d say it’s worth it), so I decided to create a way for prospective students to get a little bit of the Miami Ad School experience, before committing to the tuition payments.
Games are one of my passions/hobbies, both tabletop and digital, and it seemed like a fun way to bring Miami Ad School to the masses. Also, I loved how contestants on game shows would always receive a home version of the game as a consolation prize. With that as my inspiration, I looked at the mechanics
[Digital short, TVC, OOH]
Who’d win in a fight? It’s a common question asked by young boys, and typically, there’s no definitive answer. We created ‘Fight Night’, an animated short, to answer their question.
First up, “The Clash at Cybertron” - a grudge match that’s generations in the making, between the Autobots and Decepticons. Promoted via colorful OOH posters in the classic boxing style, fans were treated to a Main Event, in-cinema, before seeing the latest Transformers movie.
We followed the success of our Transformers campaign with a new matchup six months later – between the Avengers’ Incredible Hulk and Invincible Iron Man – bringing kids and dads together once again to share their passion for clashes of epic proportions.
Not many brands can last eight decades, and few, if any, have as much history as Monopoly. To celebrate the 80th Anniversary of “the world’s most famous game”, we looked back at how entertainment, and family, have evolved over the past 80 years.
Our goal was to create a campaign that focused on the brand’s history, while also engaging to fans to join in and be apart of the celebration. Our TVC is a journey through time, showing howMonopoly has been a consistent centerpiece of family gatherings, despite the enormous changes we’ve undergone. In social media we’ve tapped into the insight that everyone has their own Monopoly stories, and have found ways to engage our fans to share some of what makes Monopoly’s history so rich and memorable.